Nick Arrojo American Wave


“American Wave is a professional salon service to create soft, natural-looking, wave and curl patterns, bounce, body and movement for those that want to make the graceful elegance and individuality of texture a part of their hairstyle and identity.” – Nick Arrojo 



What is the American wave?

  • The American wave is a chemical service similar to a perm for texturizing, volume, curls and beach waves. Using an innovative, ionic waving lotion the product penetrates the hair shaft gently, without roughing the cuticle or making it swell, which is what old-fashioned perms used to do. The ionic lotion reduces stress on tresses, creates a smoother cuticle, and makes hair fabulous and full. Instead of setting hair with hard tools, we combine soft tools with editorial techniques, so looks are fashion-forward, not frumpy.

What can the wave do for you?

  • The wave can create soft, natural-looking waves and curl patterns for today’s style-conscious clients. It can be used as style support or to create a beach wave.

    • Style Support: Adds volume to limp hair. Great for putting oomph into blow-dries and hot-tool styling for bouncy and voluptuous looks. 

    • The Beach Wave: Marries straight and wavy textures to create sexy, tousled beach waves that are the zeitgeist of fashion and style. 

What would stop me from being a candidate?

  • The American wave is not able to be used over top of certain products & chemicals. Henna and sodium hydroxide relaxers are two examples. The condition of your hair may also determine if you are not a candidate for the wave. During your consultation your stylist will go over this in depth with you.

Home Care:

What can you expect of the wave & how long do the waves last?

  • After your American Wave it is imperative to the final look that you do not wet your hair for 48 hours (2 full days from service). You must not clip, pin, tie, pony, stretch, brush or vigorously scrub for ten days after the wave.  You may use a wide tooth comb to comb hair when wet only.

  • The American wave lasts for 3-4 months depending on each individual’s hair and home care routine.  The curl pattern will loosen about 20% in the first few months and about 90% reduction in curl in one year.  To maintain the wave it can be done up to 3 times in one year. 

What products do I need to use to maintain my style?

  • For cleansing and conditioning you will need to use a chemical safe product. For styling you’ll want a product that offers structure and moisture. During your follow up appointment your stylist will prescribe the best cleansing, hydrating and setting products for your hair. The stylist will also teach you how to properly style your hair to achieve the look and best results of the wave.

Consultation Description & policy:

To schedule an American wave you must first schedule a complimentary consultation to go over the wave, our policies, and what to expect. A deposit of $100 is required at the time of scheduling the actual wave, which will go towards the total service fee. If you cancel or reschedule less than 72 hours in advance, the deposit is not refundable.

The American Wave service includes the wave and a curl-specific cut with styling education scheduled one week after the initial service.

The price varies based on the level of stylist:

  • L2 | $250

  • L3 | $300

  • L4 | $350

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